Powerline Safety Campaign
For many, spring means much-needed yard work. It also means the start of construction season. Powerline Safety Week (May 15 – 21, 2017) is an important reminder to #RespectThePower at work and at home.
Twenty-three Ontarians died in a 10-year span from powerline contact. And although powerline contacts are decreasing, even one injury or fatality is too many. We still have work to do to build awareness and educate about powerline safety at home and on-the-job so we can eliminate these tragic incidents.
ESA’s 2017 powerline safety campaign builds on last year’s successful #RespectThePower campaign. It includes compelling digital and television advertising targeting both construction workers and homeowners; social media content aimed at educating Ontarians on the risks associated with overhead and underground powerlines; and a collaboration with Local Distribution Companies (LDCs) to help spread the powerline safety messages to their customers across the province.
New for 2017:
Dump trucks are the number one cause of powerline contact in the construction sector. Armed with this data, ESA and various safety partners worked together to develop the Powerline Safety Best Practice for Dump Truck Operators. ESA also developed a safety kit based on this best practice information. Kits were sent to construction companies and dump truck operators across Ontario.
Occupational ad - #RespectThePower at Work
High voltage powerlines are unforgiving and lethal. See a re-enactment of a powerline incident on a construction site with a precisely built 1:6 scale model.
Consumer ad - #RespectThePower at Home
The consumer ad shows what happens to a homeowner when a simple chore like removing leaves from an eavestrough turns into a life-changing event. Powerlines are unforgiving and lethal. This video shows the true power of powerlines, and the devastating consequences of coming into contact with them.